Week 18 Monday 18th - 23rd January 2010

This week we started on a new project, Advertising. To do this we first studied two ads , one for Coke and the other for Buy Nothing Day! We described the visuals and compared their objectives. By so doing we realised that although the ads were very similar in layout , technique and so on their aims were opposed.

In the second session we viewed two short extracts from Friends, the American series, in which Chandler had to create an ad for a pair of sneakers. He had a serious problem, his age and couldn't at first get into the mindset of younger people, especially his younger colleagues. However after much thought on his part he came up with a catchphrase which was appreciated by his boss. All turned out well for him in the end.

On Friday we worked on catchphrases, looking at them to see how they were made, who they were aimed at and so on.

We will be viewing a few commercials the next time we see eachother, February 2nd to be exact.
As you know next week I am involved in mock exams for our upper sixth pupils so will not see you in class.
Be starting to think about, and work on your final task of this sequence : Create either an ad ( present and explain it to the group) or a commercial (act it out ).

See you soon.